Jo Malone – Elements Series
Jo Malone - Elements Series
In our work for Jo Malone, we aimed to capture the refined elegance of its fragrances, as well as the evocative worlds they conjure.
Each bottle becomes a sensory gateway: the freshness of sea foam at dawn, amber intense and warm like embers at dusk, yellow luminous like sun-warmed sand.
The project unfolds as a journey, beginning with the storefronts, where architecture conveys the essence of fragrance through material and light.
At last, the bottle in hand becomes an intimate, personal moment, water droplets on the skin, light shimmering through glass, and golden shadows in motion.
Each stage is designed to embody the discreet elegance and assured presence that define Jo Malone. Fragrance may be intangible, yet its identity must take form.
This conceptual project bridges that paradox: it does not simply create objects, but sensations. Through precise work on photography, materials, and environments, we have made the invisible visible.
The result positions Jo Malone not only as a fragrance creator, but as a true curator of refined, contemporary, and timeless experiences.
